The Booby Trap

Listen, can we just stop? Can we, please? Can we please stop pitting women against each other? It’s sad, it’s upsetting, and it achieves absolutely nothing.

Women are fabulous at supporting each other, at sharing good times and bad (and cake!). They are wonderful at encouraging each other, and listening to each other, and caring for each other. They think nothing of dropping what they are doing and going to be with another woman or family who needs them. Women are brilliant.

But they can also be complete fucking bitches. No one can tear a woman down quite as viciously as another woman. No one can hurt a woman quite as deeply as another woman. No one can shame and victim-blame a woman quite as effectively as another woman.

And do you know who knows this really well? Those clever folk who run advertising and PR agencies. They know this from their own lives, from a little bit of research, from focus groups and from watching what happens when you pit one group of woman against another. They have put this knowledge to good use by creating an arena where breastfeeding mothers and artificially-feeding mothers are conflated as adversaries. They are sitting back and watching the show while they and their clients (the formula companies) are making a fortune. Those who are baited by the arguments are falling into this specially-constructed booby trap. I won’t bang on about it here, but if you are interested in learning more about the business of breastfeeding, I recommend this book.

Ireland has the lowest rates of breastfeeding and – by inference – the highest rates of artificial feeding in the world. There are billions of dollars to be made from formula feeding; not just the dairy (or other) milk that is used in making the formula, but the bottles and teats and sterilisers etc.  By comparison, there is very little money to be made from breastfeeding – a few breast-pads if you need them, maybe a consultation or three with a lactation consultant, a family-sized bar of chocolate every night and a number of feeding bras in different sizes. That’s pretty much it – unless you want a pump and some bottles to store that milk in. Chances are you’ll save on menstrual products as well, because your periods won’t return for months after the birth (if you’re lucky).

But look, everyone knows that breast is best. This is not a blog post banging on about how I think other women should feed their babies. For the record, I breastfed both of mine. Except my eldest had no suck because she was born at 30 weeks so I expressed for her and fed her from a bottle. When she was ten months old, my ex-husband put pressure on me to stop breastfeeding (I was already supplementing with formula because I didn’t know then what I know now). I gave up, but re-lactated when I left him a few months later. She gave up breastfeeding at 19 months, when I was 20 weeks pregnant with my second. My younger daughter was breastfed from the day she was born until she was five and a half years old. Primarily because I’m lazy and this suited me best. Also, it was effortless (I was lucky) and free.

But that’s me – those were my choices based on the information I had, what suited me best, and what best suited my family at that time. I don’t want to try and convert other women and judge them and tell them that they are doing wrong by not breastfeeding. Women who want to breastfeed, for the most part, will breastfeed. Women who don’t, won’t.  Sadly, there will always be a small minority of women who want to breastfeed but will be unable to, for a variety of reasons. I’d hazard a guess that, for most of those women, those reasons include a lack of information, a lack of support, and pressure from family to give up at the first sign of trouble.

So, this latest stick to beat breastfeeding women with – the backlash against ‘brelfies’ – is annoying me. For a start, if looking at a woman feeding her child bothers you, look away. When a woman breastfeeds her baby, you can’t see much breast at all – you’ll generally only see the back of the baby’s head – unless and until the baby unlatches. As it happens, all of the women I have discussed breastfeeding with are more worried about people seeing their wobbly bellies, than they are about people seeing their breasts being used for the primary purpose.

How's this for a 'brelfie'?  (Kashmira's first feed, aged about 5 minutes.)
How’s this for a ‘brelfie’?
(Kashmira’s first feed, aged about 5 minutes.)

Most women see breastfeeding their babies in public as something they have to do in order to ensure their babies don’t die of hunger and dehydration, they’re not doing it to be provocative or feminist or defiant. The same as mothers who bottlefeed their babies, really. People who think otherwise need to check where their prejudice and discomfort comes from and confront them rather than women who are busy feeding their children.

How I feed my babies is my business. How you feed your babies is your business. I do believe that with more support, more information and more easily accessible help, more women would choose to breastfeed – because choice, after all, is only really a choice when it’s fully informed and all options are presented honestly and in their entirety. In the meantime, though, let’s get busy supporting all mothers because all of us need support, no matter how we’re feeding our babies.